Marketing Manager - $65-75K

This role reports directly to the CEO and is responsible for developing and implementing a marketing strategy that will increase our brand exposure and strengthen our market position in a niche retail concept.

The Marketing Manager also leads a team consisting of a PR & Marketing Assistant, Junior Designer and Content Specialist while working in close relations with the eCommerce Manager and fashion photographer.

Responsibilities

PLANNING/STRATEGY

· Develop and maintain a marketing plan and brand strategy to shape and communicate our vision and mission throughout the brand lifecycle, including brand definition (e.g. messaging, positioning, visual representation)

· Manage a marketing calendar with due dates and team deliverables

· Manage and grow the company’s social media platforms and strategy

· Manage budgets and allocate resources amongst projects

· Research, analyze and summarize marketing trends, brand positioning and customer insights

· Conduct analysis reports to identify key trends, monitor performance, and find areas for optimization for ongoing and future campaigns

· Track and optimize campaign performance and identify opportunities through key channel KPIs to maximize marketing effectiveness

TEAMWORK

· Collaborate with company personnel, such as operations, design, public relations, merchandising, and finance, to assist in decision making, and to promote continuous improvement of company performance

· Work collaboratively with eCommerce, merchandising, sales, creative and operations teams to develop and execute new launches and promote marketing campaigns

CREATIVE

· Be the creative visionary that provides direction on design, copy writing and photography

· Create and develop print and digital media marketing that helps shape and communicate our vision and mission across all company platforms

· Create and implement local store marketing programs that increase store traffic & guest loyalty

· Manage all public relation efforts including store events, media releases, and publicity events

· Effectively communicate media, industry, and competitive insights in presentations

Requirements

• 5 - 7 yrs experience in marketing, ideally retail marketing, brand or content marketing

· Bachelor’s Degree in Marketing, Design, Communications or related field

· Proven track record of increasing revenue through marketing efforts

· Experience in a managerial role

· Strong leadership qualities

· Ability to design and develop brand content strategies and execute brand campaigns

· Ability to work in a fast-paced environment with changing priorities/deadlines

· Strong attention to detail and budget management skills

· Proficiency in Adobe Creative Suite

· Proficiency in Microsoft Office Suite

SALARY

$65,000 - $75,000 DOE