Marketing Manager - $65-75K

March 13, 2020

This role reports directly to the CEO and is responsible for developing and implementing a marketing strategy that will increase our brand exposure and strengthen our market position in a niche retail concept. 

 

The Marketing Manager also leads a team consisting of a PR & Marketing Assistant, Junior Designer and Content Specialist while working in close relations with the eCommerce Manager and fashion photographer.

 

Responsibilities

 

PLANNING/STRATEGY

·         Develop and maintain a marketing plan and brand strategy to shape and communicate our vision and mission throughout the brand lifecycle, including brand definition (e.g. messaging, positioning, visual representation)

·         Manage a marketing calendar with due dates and team deliverables

·         Manage and grow the company’s social media platforms and strategy

·         Manage budgets and allocate resources amongst projects 

·         Research, analyze and summarize marketing trends, brand positioning and customer insights

·         Conduct analysis reports to identify key trends, monitor performance, and find areas for optimization for ongoing and future campaigns

·         Track and optimize campaign performance and identify opportunities through key channel KPIs to maximize marketing effectiveness

TEAMWORK

·         Collaborate with company personnel, such as operations, design, public relations, merchandising, and finance, to assist in decision making, and to promote continuous improvement of company performance

·         Work collaboratively with eCommerce, merchandising, sales, creative and operations teams to develop and execute new launches and promote marketing campaigns

CREATIVE

·         Be the creative visionary that provides direction on design, copy writing and photography

·         Create and develop print and digital media marketing that helps shape and communicate our vision and mission across all company platforms

·         Create and implement local store marketing programs that increase store traffic & guest loyalty

·         Manage all public relation efforts including store events, media releases, and publicity events

·         Effectively communicate media, industry, and competitive insights in presentations

Requirements

 

•    5 - 7 yrs experience in marketing, ideally retail marketing, brand or content marketing

·         Bachelor’s Degree in Marketing, Design, Communications or related field

·         Proven track record of increasing revenue through marketing efforts

·         Experience in a managerial role

·         Strong leadership qualities

·         Ability to design and develop brand content strategies and execute brand campaigns

·         Ability to work in a fast-paced environment with changing priorities/deadlines

·         Strong attention to detail and budget management skills

·         Proficiency in Adobe Creative Suite

·         Proficiency in Microsoft Office Suite

SALARY

$65,000 - $75,000 DOE

 

 

 

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8554 Katy Frwy, Suite 326

Houston, TX 77024

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Main Office: 713-977-5558

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